Affiliate tracking software comparison: Pulse Tracker vs ClickMagick, Voluum, RedTrack & more
Factual, researched comparisons — pricing and features checked directly against each company's current published information, not guessed.
Pricing current as of publication. Always confirm current numbers on each company's own pricing page — pricing changes over time across all of these.
Entry-level price
Pulse Tracker
ClickMagick
Starting price
$20/month
$79/month
Mid-tier price
$97/month
$169/month
Top-tier price
$197/month
$299/month
Clicks included (entry)
2,500
10,000
Free trial
7 days free trial, no card required
14 days
Feature
Pulse Tracker
ClickMagick
Bot/fraud filtering
Included, every tier
Included
A/B/C split testing
Included, every tier
Varies by tier
Meta Conversions API
Included, every tier
Check current plan details
Native mobile app
No — installable web app instead
Yes, iOS + Android — Standard/Pro only
Campaign ROI tracking
Included
Advanced attribution on higher tiers
The honest tradeoff
ClickMagick has a longer track record and a genuine native mobile app on its higher tiers — a real advantage if checking stats from your phone matters day to day. Pulse Tracker includes Meta Conversions API, split testing, and campaign ROI tracking from the entry tier, not held back for a pricier plan.
Entry-level price
Pulse Tracker
Bitly
Free tier
No
Yes — ~10 links/month
Entry paid price
$20/month
~$8–10/month
Higher tier price
$97–400/month
~$35 to $249+/month
Free trial
7 days free trial, no card required
Free tier available instead
Feature
Pulse Tracker
Bitly
Bot/fraud filtering
Included, every tier
Not a core feature
A/B/C split testing
Included, every tier
Not offered
Meta Conversions API
Included, every tier
Not offered
Native mobile app
No — installable web app instead
Yes — Business tier and above
QR codes / link-in-bio
Not offered
Included
Different tools, real overlap only at the surface
Bitly is a general-purpose link shortener used broadly across marketing teams — strong at branded short links, QR codes, and link-in-bio pages. It isn't built specifically for affiliate tracking: no bot filtering, no ad-platform conversion reporting, no split testing across destinations. If what you need is a trustworthy shortener for general use, Bitly's free tier is a reasonable start. If you're running paid traffic to affiliate offers and need to know which platform and content actually converted, that's a different job — the one Pulse Tracker is built for.
Voluum is a genuinely more powerful platform at higher volume — AI-driven traffic distribution, a well-regarded native mobile app, and infrastructure built for large-scale media buying. That power comes at roughly 3x Pulse Tracker's entry price, and its 1-million-event entry tier is aimed at a meaningfully higher volume of traffic than a smaller affiliate operation typically needs. If you're running serious ad spend across many campaigns, Voluum is a real contender. If you're still proving out offers at a smaller scale, that price gap is significant.
First touch, last touch, linear, U-shaped and time-decay
Included
Meta Conversions API
Included, every tier
Included
Native mobile app
No — installable web app instead
Yes, iOS + Android
Live chat support (entry tier)
Included
Email only on Solo plan
The honest tradeoff
Both platforms offer multi-touch attribution. RedTrack's edge is dedicated e-commerce / DTC tracking depth and a native mobile app — plus a price point roughly 3x Pulse Tracker's entry tier and a learning curve reviewers consistently mention. It's a strong choice for an established, multi-channel operation; likely more platform than a smaller one needs on day one. Pulse Tracker includes selectable multi-touch models (first touch, last touch, linear, U-shaped, time-decay) with configurable lookback.
Pretty Links is a WordPress plugin, not a standalone platform — it only works if you already run a WordPress site, and your link data lives inside your WordPress admin rather than a dedicated dashboard. Its automatic keyword-linking feature (turning existing words in your posts into affiliate links automatically) is genuinely useful and something Pulse Tracker doesn't do. But it's not built for fraud filtering or sending conversions back to ad platforms, and it doesn't work at all if you're running ads to a landing page, funnel, or any site that isn't WordPress.